About the Founder
And now I build them for other founders too.
I am a full-stack developer, AI animator and production engineer, an award-winning beauty founder, and a serial entrepreneur. I spent seven years at Block (formerly Square) in managerial roles including Beta Manager for the Square Card program. I graduated from Savvy Coders for full-stack development and Composition Media's AI animation and production class, the first program of its kind in St. Louis. I also hold an active esthetician license and have been building businesses from the ground up for as long as I can remember.
I started Velvet Vision Creative because I kept seeing the same problem. Founders, especially in beauty, wellness, and the creative industries, were doing the work of five people with the budget of half a person. They needed systems, not just tools. They needed infrastructure that works even when they are not working.
That is what we build. AI agent systems that answer your customer questions at midnight. AI animation and production for brands that need dynamic visual content. Content engines that draft your social media while you focus on clients. Research agents that keep you informed about your industry without hours of scrolling. And we teach you how every piece works so you own the system, not just rent it.
The Journey
Held managerial roles overseeing operations at scale. Served as a Beta Manager for the Square Card program, bridging the gap between product development and real-world implementation. This is where the belief took root that the right system can make one person as effective as ten.
Graduated from Savvy Coders for full-stack development and Composition Media's AI animation and production class, the first of its kind in St. Louis. Full-stack JavaScript, React, Node.js, APIs, AI animation pipelines, and production engineering. The complete technical toolkit.
Built brands in the beauty and wellness space. Learned the industry from the inside as a licensed esthetician and business owner. Understood what founders in this space actually need.
Combined everything. Technology, design, industry knowledge, and a belief that AI tools should be accessible to every founder. Not just the ones with engineering teams.
What I Believe
AI is not here to replace you. It is here to handle the parts of your business that drain you so you can focus on the parts that fulfill you.
You should own your systems, not rent them. Every agent we build, every line of code, every document belongs to you. No vendor lock-in. No black boxes.
Being good at multiple things is not a weakness. It is a compounding advantage. VVC exists because beauty, technology, and business strategy are not separate worlds. They are one.
The Ecosystem
Velvet Vision Creative is one of four ventures under the Snow Holdings umbrella, each serving a different purpose but sharing the same values.
Substack publication and consulting practice. Where the thinking happens. Editorial content on beauty, technology, and ownership.
A sensory-driven personal care line structured as a worker-owned cooperative. Beauty products built on cooperative values.
A community-focused nonprofit. Because building should lift everyone, not just the builder.